Meet Adriana Morandi - Goth Gal

Designer Adriana Morandi juxtaposes the various moods and attitudes of a woman: gothic, poetic, austere, fragile, dark, but still utterly feminine. Her unexpected combinations of fabric and silhouette reflect both her unique vision of the “goth femme” and the quality of her workmanship and attention to detail.  Read more about her below!

Where are you from?

I was born in Argentina, but I studied and have lived in Milan for 25 years.

Describe your signature design style in five words.

Austere, elegant, simple, timeless, and detailed.

What's your biggest source of inspiration?

Fabrics, as well as just living in Milan and traveling around Europe. Also, constantly browsing the web...

What role does the commercial aspect play for you? Does it limit your creativity?

It doesn't block my creativity, but it can force me to compromise. Many innovations become very difficult to pull off due to the stress of economic constraints.

What other art forms inspire your collections?

All kinds, especially cinema and design!

Do you thrive off of spontaneity or careful planning?

I draw very spontaneously, but afterward, I try to plan the whole collection carefully.

How do you deal with creative blocks?

I cry and immediately go out with my friends or my husband for a drink, an exhibition, a dinner, the cinema .... I look for distractions!

How do you think the fashion industry is going to change as automation takes over?

It's changing a lot, so many ancient crafts are disappearing, but there is also a lot of innovation in textiles. Overall, I don't know for sure.

Which fashion designer(s) do you have the most respect for?

Too many! But recently, I've fallen in love with Raf Simons for both his male pieces, and his total and magical transformation of the Dior women's collection. 

Are art and commercialization irreconcilable?

They must be made reconcilable, they do not work without each other .... they just must be done by different people!

Did you undergo a formal design education?

I did not study fashion, I am an interior designer and I studied architecture!

What first made you passionate about fashion?

I have always loved fashion... Milan has made it my job, my life.

Once you’ve mastered a certain style, is it difficult to continue evolving it?

Yes, it is difficult! That's why it's so important to me to collaborate with other people!

Do you work better alone or on a team?

It depends on the situation, but I generally try to work with other people!

What is your favorite food?

Sushi!

What is one thing you can’t live without?

Cora and Carla, my daughters!

If you could have any superpower, what would it be?

Magic! 

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Check out Adriana Morandi's new collections here

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