Meet CUTE - A Harmony of Aesthetics and Functionality
CUTE is a Russian fashion company founded in 2010 in Yekaterinburg by a trio of design experts - Naumova Alexandra, Rykova Marina, and Galimova Uliana. Clean silhouettes, geometric cuts, and a thoughtful embrace of the feminine form are woven into the brand's DNA.
CUTE's every collection contains staple pieces that make stylish building blocks for any wardrobe. From sexy bodysuits to ladylike dresses to striking coats, CUTE customer is for the woman who appreciates both the functional and the fashionable.
What's your name?
Where are you from?
I am from St. Petersburg, Russia.
Describe your signature design style in five words.
Femininity, minimalism, variability, functionality, and uniqueness.
What's your biggest source of inspiration?
Anything can become a source of inspiration: movies, music, travel, flowers.
Do you think true innovation in fashion is still possible?
What role does the commercial aspect play for you? Does it limit your creativity?
It does not limit us in any way. If we want to come up with something unique but not wearable, we do it anyway. It is important for the soul and self-expression. Also, we work with custom designs: we make wedding dresses, for example, where imagination has no limits.
What other art forms inspire your collections?
Photography and movies.
Do you prefer to follow or subvert trends?
It's always different for us. Sometimes a trend takes a couple of years to become popular.
Do you thrive off of spontaneity or careful planning?
Careful planning is a must these days.
Are you a romantic person?
Do you prioritize aesthetics or functionality?
When we were just starting out, the buyers of one showroom we were collaborating with said that our brand was about "a harmony of aesthetics and functionality." This expression has become our motto.
Did you undergo a formal design education?
Yes. We all have a university education with the ability to teach.
Do you gravitate more toward designing for men or women?
Women are always our muses.
Do you work better alone or on a team?
A good team is the key to success.
If you could travel anywhere tomorrow, where would you go?
What is your favorite film?
There are a lot of them. The list is endless.
What is your favorite thing to do outside of fashion?
To have a good meal and to travel.
What is your favorite food?
What's your favorite month or season?
Check out CUTE's new collections here.