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Helmed by designer Alyona Feliksova and creative director Anton Rudzat, 404 Not Found is based in St. Petersburg, Russia. The brand is influenced by literature and cinema, most notably Dangerous Liaisons and Basic Instinct, with a nod to Sharon Stone in many of its pieces.


Daring, courageous, sometimes wild but equally romantic, the brand is loved by fashion insiders for its mix of utterly feminine and tailored style. Each polished look is complete unto itself, making for a collection that elevates storytelling to true art.

Blooming Print Tank
Blooming Print Tank
Vendor
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Regular price
$90
Sale price
$90
Lynch Horse Print Sweatshirt
Lynch Horse Print Sweatshirt
Vendor
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Regular price
$345
Sale price
$345
Typewriter Fitted Jacket
Typewriter Fitted Jacket
Vendor
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Regular price
$600
Sale price
$600
Typewriter Long Slim Skirt
Typewriter Long Slim Skirt
Vendor
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Regular price
$345
Sale price
$345
Digital Bloom Puffed Sleeve Blouse
Digital Bloom Puffed Sleeve Blouse
Vendor
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Regular price
$375
Sale price
$375
Digital Bloom Short Skirt
Digital Bloom Short Skirt
Vendor
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Regular price
$275
Sale price
$275
Blossom Slit Bodice Dress
Blossom Slit Bodice Dress
Vendor
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Regular price
$540
Sale price
$540
Blossom Pleated Day Dress
Blossom Pleated Day Dress
Vendor
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Regular price
$555
Sale price
$555
Blooming Sweatshirt
Blooming Sweatshirt
Vendor
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Regular price
$345
Sale price
$345
Typewriter Shorts
Typewriter Shorts
Vendor
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Regular price
$395
Sale price
$395
Typewriter Top
Typewriter Top
Vendor
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Regular price
$425
Sale price
$425
Long Swing Slip Dress
Long Swing Slip Dress
Vendor
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Regular price
$535
Sale price
$535
Evanescence Dress
Evanescence Dress
Vendor
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Regular price
$500
Sale price
$500
Digital Bloom Dress
Digital Bloom Dress
Vendor
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Regular price
$540
Sale price
$540
Button Front Skirt
Button Front Skirt
Vendor
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Regular price
$315
Sale price
$315
In Bloom Sweatshirt
In Bloom Sweatshirt
Vendor
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Regular price
$310
Sale price
$310
Classic Shirt Jacket
Classic Shirt Jacket
Vendor
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Regular price
$505
Sale price
$505
Cape Back Trench - Pink
Cape Back Trench - Pink
Vendor
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Regular price
$755
Sale price
$755
Cape Back Trench - Beige
Cape Back Trench - Beige
Vendor
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Regular price
$785
Sale price
$785
In Bloom Long Coat
In Bloom Long Coat
Vendor
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Regular price
$860
Sale price
$860
In Bloom Corset
In Bloom Corset
Vendor
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Regular price
$265
Sale price
$265
In Bloom Skirt
In Bloom Skirt
Vendor
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Regular price
$410
Sale price
$410
In Bloom Jacket
In Bloom Jacket
Vendor
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Regular price
$725
Sale price
$725
Ephemera Skirt
Ephemera Skirt
Vendor
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Regular price
$600
Sale price
$600
Ephemera Jacket
Ephemera Jacket
Vendor
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Regular price
$615
Sale price
$615
Ephemera Dress
Ephemera Dress
Vendor
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Regular price
$725
Sale price
$725
Digital Blossom Corset Dress
Digital Blossom Corset Dress
Vendor
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Regular price
$950
Sale price
$950
Memory Lapses Dress
Memory Lapses Dress
Vendor
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Regular price
$950
Sale price
$950
Memory Lapses Jacket
Memory Lapses Jacket
Vendor
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Regular price
$755
Sale price
$755
Blooming Tee - Black
Blooming Tee - Black
Vendor
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Regular price
$125
Sale price
$125
Blooming Tee - White
Blooming Tee - White
Vendor
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Regular price
$125
Sale price
$125
Lynch Horse Long Tank
Lynch Horse Long Tank
Vendor
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Regular price
$115
Sale price
$115
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