404 NOT FOUND

Helmed by designer Alyona Feliksova and creative director Anton Rudzat, 404 Not Found is based in St. Petersburg, Russia. The brand is influenced by literature and cinema, most notably Dangerous Liaisons and Basic Instinct, with a nod to Sharon Stone in many of its pieces.


Daring, courageous, sometimes wild but equally romantic, the brand is loved by fashion insiders for its mix of utterly feminine and tailored style. Each polished look is complete unto itself, making for a collection that elevates storytelling to true art.

Blooming Print Tank
Blooming Print Tank
Vendor
404 NOT FOUND
Regular price
$90
Sale price
$65
Typewriter Fitted Jacket
Typewriter Fitted Jacket
Vendor
404 NOT FOUND
Regular price
Sold out
Sale price
$420
Typewriter Long Slim Skirt
Typewriter Long Slim Skirt
Vendor
404 NOT FOUND
Regular price
$345
Sale price
$245
Digital Bloom Puffed Sleeve Blouse
Digital Bloom Puffed Sleeve Blouse
Vendor
404 NOT FOUND
Regular price
$375
Sale price
$265
Digital Bloom Short Skirt
Digital Bloom Short Skirt
Vendor
404 NOT FOUND
Regular price
$275
Sale price
$195
Blossom Slit Bodice Dress
Blossom Slit Bodice Dress
Vendor
404 NOT FOUND
Regular price
Sold out
Sale price
$380
Blossom Pleated Day Dress
Blossom Pleated Day Dress
Vendor
404 NOT FOUND
Regular price
$555
Sale price
$390
Blooming Sweatshirt
Blooming Sweatshirt
Vendor
404 NOT FOUND
Regular price
$345
Sale price
$245
Long Swing Slip Dress
Long Swing Slip Dress
Vendor
404 NOT FOUND
Regular price
$535
Sale price
$375
Evanescence Dress
Evanescence Dress
Vendor
404 NOT FOUND
Regular price
$500
Sale price
$350
Button Front Skirt
Button Front Skirt
Vendor
404 NOT FOUND
Regular price
$315
Sale price
$225
In Bloom Long Coat
In Bloom Long Coat
Vendor
404 NOT FOUND
Regular price
$860
Sale price
$605
In Bloom Skirt
In Bloom Skirt
Vendor
404 NOT FOUND
Regular price
$410
Sale price
$290
Memory Lapses Jacket
Memory Lapses Jacket
Vendor
404 NOT FOUND
Regular price
$755
Sale price
$530
Blooming Tee - Black
Blooming Tee - Black
Vendor
404 NOT FOUND
Regular price
$125
Sale price
$90
Blooming Tee - White
Blooming Tee - White
Vendor
404 NOT FOUND
Regular price
$125
Sale price
$90
Soft Shorts - White
Soft Shorts - White
Vendor
404 NOT FOUND
Regular price
$195
Sale price
$140
Trapeze Top - White
Trapeze Top - White
Vendor
404 NOT FOUND
Regular price
$220
Sale price
$155
Soft Shorts - Black
Soft Shorts - Black
Vendor
404 NOT FOUND
Regular price
$220
Sale price
$155
Trapeze Top - Black
Trapeze Top - Black
Vendor
404 NOT FOUND
Regular price
$230
Sale price
$165
Metallic Pleated Wrap Skirt
Metallic Pleated Wrap Skirt
Vendor
404 NOT FOUND
Regular price
$1,200
Sale price
$600
Asymmetric Satin Skirt
Asymmetric Satin Skirt
Vendor
404 NOT FOUND
Regular price
$720
Sale price
$360
Double Breasted Wrap Dress
Double Breasted Wrap Dress
Vendor
404 NOT FOUND
Regular price
$870
Sale price
$435
Pleated Metallic Cape Dress
Pleated Metallic Cape Dress
Vendor
404 NOT FOUND
Regular price
$1,280
Sale price
$640
Sharon Stone Dress - White
Sharon Stone Dress - White
Vendor
404 NOT FOUND
Regular price
$595
Sale price
$300