404 NOT FOUND

Helmed by designer Alyona Feliksova and creative director Anton Rudzat, 404 Not Found is based in St. Petersburg, Russia. The brand is influenced by literature and cinema, most notably Dangerous Liaisons and Basic Instinct, with a nod to Sharon Stone in many of its pieces.


Daring, courageous, sometimes wild but equally romantic, the brand is loved by fashion insiders for its mix of utterly feminine and tailored style. Each polished look is complete unto itself, making for a collection that elevates storytelling to true art.

Sharon Stone Dress - White
Sharon Stone Dress - White
Vendor
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Regular price
$595
Sale price
$300
Slim Mini Sheath Dress
Slim Mini Sheath Dress
Vendor
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Regular price
$365
Sale price
$185
Angel Dress
Angel Dress
Vendor
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Regular price
$835
Sale price
$420
Under Skirt
Under Skirt
Vendor
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Regular price
$280
Sale price
$140
Under Top
Under Top
Vendor
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Regular price
$230
Sale price
$115
Metallic Mini Dress
Metallic Mini Dress
Vendor
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Regular price
$900
Sale price
$900
Deer Puffer Coat
Deer Puffer Coat
Vendor
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Regular price
$900
Sale price
$900
Funnel Neck Deer Puffer Jacket
Funnel Neck Deer Puffer Jacket
Vendor
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Regular price
$815
Sale price
$815
Knit Turtleneck Dress - Charcoal
Knit Turtleneck Dress - Charcoal
Vendor
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Regular price
$530
Sale price
$530
Knit Turtleneck Dress - Red
Knit Turtleneck Dress - Red
Vendor
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Regular price
$530
Sale price
$530
Roses Slip Dress
Roses Slip Dress
Vendor
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Regular price
$410
Sale price
$205
Mock Turtleneck Flare Dress
Mock Turtleneck Flare Dress
Vendor
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Regular price
$755
Sale price
$755
Metallic Pleated Wrap Skirt
Metallic Pleated Wrap Skirt
Vendor
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Regular price
$1,200
Sale price
$1,200
Asymmetric Flare Skirt
Asymmetric Flare Skirt
Vendor
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Regular price
$580
Sale price
$580
Asymmetric Satin Skirt
Asymmetric Satin Skirt
Vendor
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Regular price
$720
Sale price
$720
Roses Tee
Roses Tee
Vendor
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Regular price
$225
Sale price
$115
Stand Collar Coat
Stand Collar Coat
Vendor
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Regular price
$825
Sale price
$825
Reversible Sleeveless Puffer
Reversible Sleeveless Puffer
Vendor
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Regular price
$735
Sale price
$735
Sleepless Night Trench Coat
Sleepless Night Trench Coat
Vendor
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Regular price
$940
Sale price
$940
Mixed Stitch Turtleneck Sweater
Mixed Stitch Turtleneck Sweater
Vendor
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Regular price
$445
Sale price
$445
Double Breasted Wrap Dress
Double Breasted Wrap Dress
Vendor
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Regular price
$870
Sale price
$870
Pleated Metallic Cape Dress
Pleated Metallic Cape Dress
Vendor
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Regular price
$1,280
Sale price
$1,280
Slim Long Sheath Dress
Slim Long Sheath Dress
Vendor
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Regular price
$480
Sale price
$240
Draped Sleeve Turtleneck Dress
Draped Sleeve Turtleneck Dress
Vendor
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Regular price
$475
Sale price
$475
Draped Shoulder Button Dress
Draped Shoulder Button Dress
Vendor
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Regular price
$665
Sale price
$665
Sharon Stone Dress - Beige
Sharon Stone Dress - Beige
Vendor
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Regular price
$370
Sale price
$185
Roses Shirt
Roses Shirt
Vendor
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Regular price
$200
Sale price
$100
Pink Dress
Pink Dress
Vendor
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Regular price
Sold out
Sale price
$285
Roses Dress
Roses Dress
Vendor
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Regular price
$415
Sale price
$210
Roses Wrap Dress
Roses Wrap Dress
Vendor
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Regular price
$485
Sale price
$245
Shape Skirt
Shape Skirt
Vendor
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Regular price
$275
Sale price
$140
Peony Dress
Peony Dress
Vendor
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Regular price
$1,170
Sale price
$585