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404 NOT FOUND

Helmed by designer Alyona Feliksova and creative director Anton Rudzat, 404 Not Found is based in St. Petersburg, Russia. The brand is influenced by literature and cinema, most notably Dangerous Liaisons and Basic Instinct, with a nod to Sharon Stone in many of its pieces.

Daring, courageous, and sometimes wild but equally romantic, the brand is loved by fashion insiders for its mix of utterly feminine and tailored styles. Each polished look is complete unto itself, making for a collection that elevates storytelling to true art.

Read our interview with 404 Not Found here.

Metallic Pleated Wrap Skirt
Metallic Pleated Wrap Skirt
Vendor
404 NOT FOUND
Regular price
$1,200
Sale price
$600
Asymmetric Satin Skirt
Asymmetric Satin Skirt
Vendor
404 NOT FOUND
Regular price
$720
Sale price
$720
Logo Mask with Silver Chain
Logo Mask with Silver Chain
Vendor
404 NOT FOUND
Regular price
$115
Sale price
$115
Erotic Photos In My Phone Hoodie
Erotic Photos In My Phone Hoodie
Vendor
404 NOT FOUND
Regular price
$430
Sale price
$430
Quilted Bib
Quilted Bib
Vendor
404 NOT FOUND
Regular price
$255
Sale price
$255
Deepfake Love Sweatshirt
Deepfake Love Sweatshirt
Vendor
404 NOT FOUND
Regular price
$355
Sale price
$355
Deepnude Love Hoodie
Deepnude Love Hoodie
Vendor
404 NOT FOUND
Regular price
$385
Sale price
$270
Logo Zip Front Hoodie
Logo Zip Front Hoodie
Vendor
404 NOT FOUND
Regular price
$480
Sale price
$480
Hidden Polaroid Sweatshirt
Hidden Polaroid Sweatshirt
Vendor
404 NOT FOUND
Regular price
$355
Sale price
$355
Sexual Neuroses Hoodie
Sexual Neuroses Hoodie
Vendor
404 NOT FOUND
Regular price
$385
Sale price
$270
Asymmetric Voluminous Sleeve Dress
Asymmetric Voluminous Sleeve Dress
Vendor
404 NOT FOUND
Regular price
$515
Sale price
$515
Latex Dress
Latex Dress
Vendor
404 NOT FOUND
Regular price
$400
Sale price
$400
Quilted Vest
Quilted Vest
Vendor
404 NOT FOUND
Regular price
$355
Sale price
$355
Polaroid Tee
Polaroid Tee
Vendor
404 NOT FOUND
Regular price
$165
Sale price
$165
Leather Lace Back Top
Leather Lace Back Top
Vendor
404 NOT FOUND
Regular price
$475
Sale price
$475
Erotic Photos In My Phone Tee
Erotic Photos In My Phone Tee
Vendor
404 NOT FOUND
Regular price
$190
Sale price
$190
Plaid Oversized Double Breasted Jacket
Plaid Oversized Double Breasted Jacket
Vendor
404 NOT FOUND
Regular price
$530
Sale price
$530
Oversized Double Breasted Jacket
Oversized Double Breasted Jacket
Vendor
404 NOT FOUND
Regular price
$530
Sale price
$530
Me and My Nude Shadow Tee
Me and My Nude Shadow Tee
Vendor
404 NOT FOUND
Regular price
$165
Sale price
$165
Pleated Plaid School Skirt
Pleated Plaid School Skirt
Vendor
404 NOT FOUND
Regular price
$360
Sale price
$360
Silk Shirt
Silk Shirt
Vendor
404 NOT FOUND
Regular price
$485
Sale price
$485
Pleated Black School Skirt
Pleated Black School Skirt
Vendor
404 NOT FOUND
Regular price
$360
Sale price
$360
Liberté Hoodie
Liberté Hoodie
Vendor
404 NOT FOUND
Regular price
$325
Sale price
$325