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Helmed by designer Alyona Feliksova and creative director Anton Rudzat, 404 Not Found is based in St. Petersburg, Russia. The brand is influenced by literature and cinema, most notably Dangerous Liaisons and Basic Instinct, with a nod to Sharon Stone in many of its pieces.

Daring, courageous, sometimes wild but equally romantic, the brand is loved by fashion insiders for its mix of utterly feminine and tailored style. Each polished look is complete unto itself, making for a collection that elevates storytelling to true art.

Read our interview with 404 Not Found here.

Blooming Print Tank
Blooming Print Tank
Vendor
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Regular price
$90
Sale price
$65
Typewriter Long Slim Skirt
Typewriter Long Slim Skirt
Vendor
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Regular price
$345
Sale price
$245
Digital Bloom Puffed Sleeve Blouse
Digital Bloom Puffed Sleeve Blouse
Vendor
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Regular price
$375
Sale price
$265
Blossom Pleated Day Dress
Blossom Pleated Day Dress
Vendor
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Regular price
$555
Sale price
$390
Blooming Sweatshirt
Blooming Sweatshirt
Vendor
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Regular price
$345
Sale price
$245
Button Front Skirt
Button Front Skirt
Vendor
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Regular price
$315
Sale price
$225
In Bloom Skirt
In Bloom Skirt
Vendor
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Regular price
$410
Sale price
$290
Blooming Tee - Black
Blooming Tee - Black
Vendor
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Regular price
$125
Sale price
$90
Blooming Tee - White
Blooming Tee - White
Vendor
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Regular price
$125
Sale price
$90
Soft Shorts - Black
Soft Shorts - Black
Vendor
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Regular price
$220
Sale price
$155
Trapeze Top - Black
Trapeze Top - Black
Vendor
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Regular price
$230
Sale price
$165
Metallic Pleated Wrap Skirt
Metallic Pleated Wrap Skirt
Vendor
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Regular price
$1,200
Sale price
$600
Asymmetric Satin Skirt
Asymmetric Satin Skirt
Vendor
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Regular price
$720
Sale price
$360
Double Breasted Wrap Dress
Double Breasted Wrap Dress
Vendor
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Regular price
$870
Sale price
$435
Pleated Metallic Cape Dress
Pleated Metallic Cape Dress
Vendor
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Regular price
$1,280
Sale price
$640