Helmed by designer Alyona Feliksova and creative director Anton Rudzat, 404 Not Found is based in St. Petersburg, Russia. The brand is influenced by literature and cinema, most notably Dangerous Liaisons and Basic Instinct, with a nod to Sharon Stone in many of its pieces.

Daring, courageous, sometimes wild but equally romantic, the brand is loved by fashion insiders for its mix of utterly feminine and tailored style. Each polished look is complete unto itself, making for a collection that elevates storytelling to true art.