Julia Isay spent her days working from 7 AM to 11 PM when first starting her fashion label. When it came time for a name, she drew inspiration from these moments of pure ambition, landing on 7/11 Seven Eleven. Partnering with her mother, who brought decades of experience in fashion design, Isay launched her label in 2015. The label’s reputation is elevated, exciting fashion at an affordable price point.
7/11 Seven Eleven is known for its innovative take on the classics, adding a street-style edge with its use of eco leather in many designs; in its native Kyiv, Ukraine, the brand is a favorite of stylists and It girls alike. Label enthusiasts are daring women who wish to express their personal style beyond the boundaries of current trends.