Chemist, lawyer, and photographer turned designer Julia Isay named her contemporary sportswear collection for the hours she worked starting up the company: 7am to 11pm. Together with her mother Inna, a master designer with 30 years of experience, she launched Seven Eleven in 2015 with a desire to deliver elevated pieces at an affordable price point.
Seven Eleven is known for innovative design with a street style edge, particularly in the category of eco leather. Label enthusiasts are thoughtful women who wish to express their personal style beyond the boundaries of current trends. In its native Kiev, Ukraine, the brand is a favorite of stylists and it-girls alike.