"Style, quality and morals are not mutually exclusive. In fact, it is the combination of the three that is truly magical. It is the story behind every piece that pulls on your heartstrings and makes you feel all warm and fuzzy inside. Every seam, every fold has its own voice, its own passion, its own soul. We want to share these wonderful things with you for them to inspire you, to mold you, to change you. Be bold, be brave and love the world we live in."
Hailing from Berlin, social entrepreneur Andrea Bury is the force behind Abury. It was her desire to preserve the heritage of the traditional Moroccan Berber bag that led to the creation of this innovative company. With a tagline of “Making It Fashionable to Care,” Abury is one of the ultimate “look good, feel good, do good” fashion companies in the world.
Their handmade bags and shoes combine traditional crafts knowledge from indigenous cultures with modern design, by embedding up-and-coming designers within traditional communities to create their collections. This serves to both preserve authentic craftsmanship and introduce beautifully made products to consumers around the world -- literally bringing together the old and the new, in a fashionable and sustainable way.