Outrageousness and innovation are the hallmarks of Nigerian-British designer and award-winning journalist Didi Akinyelure, who helms this British label. Her signature looks include wildly exaggerated sleeves in silk and eco leather, oversized, asymmetrical collars and blouses, and pants decked in ruffles and ribbons.
The April & Alex customer has a fiercely individual sense of style that is beyond temporal trends. She is a powerful, bold, and fearless woman who loves cutting-edge fashion. Eclectic, eccentric, and above all, unapologetic, she is a fashion leader and devoted brand loyalist who considers each April & Alex piece a beloved collector’s item.