April & Alex
Outrageousness and innovation are the hallmarks of Nigerian-British designer and award-winning journalist Didi Akinyelure, founder of British label April & Alex. Her signature looks include wildly exaggerated sleeves in silk and eco leather; oversized, asymmetrical blouses and collars; and pants decked out in ruffles and ribbons.
April & Alex aficionados have a fiercely individual sense of style that is beyond temporal trends - the collection is made for the powerful, bold, and fearless woman who loves cutting-edge fashion. Eclectic, eccentric, and, above all, unapologetic, fans are fashion leaders and devoted brand loyalists who consider each April & Alex piece a beloved collector’s item.
April & Alex aficionados have a fiercely individual sense of style that is beyond temporal trends - the collection is made for the powerful, bold, and fearless woman who loves cutting-edge fashion. Eclectic, eccentric, and, above all, unapologetic, fans are fashion leaders and devoted brand loyalists who consider each April & Alex piece a beloved collector’s item.
