Designer and founder Ada Sheveleva is a former architect, photographer, and graphic designer who uses her wealth of disparate experiences to create her collection. Her initials are encrypted in the acronym ASHE, the name of the collection. Highly attuned to line and shape, Ada specializes in sleek designs with an emphasis on signature details.
The label’s visual code is a contradictory combination of feminine strength and sensitivity, which is manifested through silhouette and tactile sensations in the choice of fabrics and trims. While sensitive to trends, their interpretation through the prism of the designer leads to a striking collection that is pure modern style.