Mad Daisy is a Russian label founded and designed by Margarita Fedoseyeva, a former manager in top corporations who is also a member of the rock group White collars. She does so in collaboration with creative director Anton Rudzat, formerly of 404 Not Found. Both are known for their punk culture leanings and are closely watched for their fashion leadership.
Their collection can best be described as “office punk wear,” as it is a merger of business attire and punk style. Both casual and classic silhouettes are made rebellious with subversive cuts, details and prints. The label works with more than 10 different factories throughout Russia and they are sold in leading concept stores.