SONČESS is named after the nickname of designer Sona Hakobyan - Sonce - which means “sun” in Armenian. She launched the label in 2015 after a decade of running an atelier boutique in the city of Yerevan. Her boutique ownership informs the business, which is founded on the concepts of freedom and personal expression.
The brand, composed of both ready-to-wear and accessories, is known for its sense of laidback luxury and the unexpected detailing that elevates each piece. The SONČESS customer is a woman who is confident and lives beyond trends, preferring instead to build a wardrobe that is a unique style statement.