Sushchenko was founded in 2015 by Natalia Sushchenko. In her native Russia, she was an accomplished graphic designer, but it was only when she was awarded a scholarship to study fashion design at the University of Westminster, IED Barcelona that she found her true calling.
The label combines the science of technology with the art of fashion, and is particularly influenced by the demoscene culture and its themes of freedom and self expression. The collection is colorful and vivid, with an emphasis on complex prints and unique fabrics.
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